The marketing world grew so much in the past 10 years that it is almost unrecognizable. Everything that people used to study in the last century can be thrown into the garbage because there are some new rules out there now. See a little about the old-fashioned marketing on this link.
The marketing and the marketers today deal with things that 10-15 years ago would’ve meant nothing. The most important features now didn’t exist then.
One of the most important features that today’s webpages must have is the messenger bot. On the market, you can find all kinds of different options. However, the best choice is to install the one that will be the best fit for the company’s line of work. Not everyone is suitable, some are better for one kind of business and others are better for a different kind of company.
What are they doing?
The messenger bots or the chatbots are there to be useful for the visitors coming to your page. They can have many different jobs and do all kinds of things to make the stay of the clients better.
One of the most important things is to guide people through the site and answer their questions. This is something that a real-life employee can do, but the robot can do this much better.
What does it mean to answer questions?
Research showed that people coming to websites usually ask the same questions. It’s easy to predict what they are going to ask the chatbot. These programs are recognizing the question and have a written and ready answer.
They pop the answer the same moment when the person asks the question. If you hire a person to do this, they’ll need to read, think about it and answer it. Until this gets to the visitor a lot of time will pass and we all know that we expect things online to be happening the same moment we ask for some action.
However, the bot can’t answer everything. Sometimes clients will not be in line with the research and will ask something else. This is something that the program won’t be able to answer. Then, it will turn to the live person working for you. The client will receive a message that an employee will respond to their question as soon as possible.
The problem with this is that when too many people rush to your site and start asking questions, the bot won’t be able to answer everything, but neither the live person will. Sharing the responsibilities and helping during this time is essential.See how the guys at https://smartbotmarketers.com are dealing with it and what solutions they are offering.
What are the benefits?
As we said, keeping customers to your page will eventually lead to a sale. If you publish a discount or some sort of action that will lower the prices, you can be sure that lots of people will come to the page at the same moment. No matter how many employees you have, be sure that you won’t be able to fill the needs and answer the question of everyone asking them.
Every person that is not satisfied by your page means losing them and getting a bad review. You can’t afford this if you want to build a respectable company and make profits. Every serious businessman and manager understands how important it is to make every person coming to your place satisfied.
Some research showed that these bots can make a huge difference in sales. Every day, more and more people decide to shop online instead of the traditional way. The real-life stores must have employees that will help the customers, but the websites have a different method of work.
No one can answer the client’s question right away unless you have an implemented chatbot. This bot is actually the one that will act as an employee and will tell the shoppers where some of the items can be found.
The difference between having someone to help out and guide during sales action can mean raising the sales to 50%. Not everyone needs this help, but the best part of it is that those who don’t like chatting can simply turn off or minimize the presence of the bot. This way everyone’s satisfied.
Quizzes and Funtime
One of the best things is the quiz and the option of spending some time having fun while shopping. The chatboxes are made so the visitor can click what they are looking for there. In the same way, they can choose to play some quizzes and get a bonus which will mean some kind of a prize or a discount.
This is a great way to make people buy a product. Not everyone coming to your page will decide to spend their money there. This way, you can encourage them to do so.
The games and offering fun time to your clients can be great for building a stronger brand. Making people feel better while they are spending time on your site can be excellent for making a better name. Let them win more often and make them feel good. This is also going to be very helpful.
Conclusion
As you can see, all the things we said before show you how important messenger bots are. Make the right choice and install this on your page. Then, just relax and see how the robot does its job.
