Your corporate swag is a reflection of your company’s brand, so it’s important to make sure it’s high-quality and eye-catching. Here are some tips to make your corporate swag stand out:
- Stick to your brand’s colors and style.
Your corporate swag should be an extension of your company’s branding. That means sticking to your brand’s colors and style. If your brand is playful, your swag should be too. If it’s more serious, your swag should reflect that.
- Avoid cheap materials.
Your corporate swag is a reflection of your company, so you want to avoid cheap materials. Stick to high-quality materials that will last, like leather, metal, or glass.
- Get creative with your packaging.
Your corporate swag should be packaged in a way that’s eye-catching and memorable. Think outside the box and get creative with your packaging.
- Make it useful.
Your corporate swag should be more than just a branding exercise. It should be something that’s actually useful to your customers and clients. Avoid cheap tchotchkes and instead focus on items that will be used and appreciated.
- Offer a variety of items.
Don’t just offer one type of corporate swag. Offer a variety of items so that there’s something for everyone. T-shirts, mugs, tote bags, pens, and keychains are all popular options.
- Personalize it.
Add a personal touch to your corporate swag by personalizing it with your customers’ and clients’ names. This will make it feel more special and unique.
- Make it eco-friendly.
With more and more people focusing on sustainability, eco-friendly corporate swag is a great way to stand out. Avoid items that are made with harmful materials or that are difficult to recycle.
- Stay away from gimmicks.
Your corporate swag should be timeless, not a gimmick that will be forgotten as soon as the trend passes. Stick to classic items that will be used and appreciated for years to come.
- Keep it simple.
Don’t try to do too much with your corporate swag. Keep it simple and focus on quality over quantity. Instead of giving away cheap pens or a ton of t-shirts, give away something that is truly valuable to your customers. It can be used to connect with customers, grow your brand, and attract new customers.
- Make sure it’s affordable.
Your corporate swag should be affordable so that you can order enough for everyone on your list. Avoid items that are too expensive or that require a minimum order quantity.
