It can be difficult to know whether your reactivation email campaign is successful. You may have a general idea of how many people are opening and clicking through your emails, but what does that actually mean for your business? In this blog post, we’ll outline seven key metrics you can use to measure the success of your reactivation email campaign.
Open your reactivation email:
This is the most basic metric you can look at when evaluating your reactivation email campaign. If people aren’t opening your emails, they’re not going to see your message. You can track the number of people who open your reactivation emails using your email service provider’s analytics.
Click through your reactivation email:
Once people have opened your reactivation email, you’ll want to know how many of them are actually clicking through to your website. This metric will give you an idea of how effective your email is at driving traffic to your website. You can track the number of clicks using your email service provider’s analytics. To improve your number of clicks, make sure your reactivation email is relevant to your audience and that your call-to-action is clear. You can also try using a different call-to-action or offering a discount or incentive for clicking through to your website.
Email list after receiving:
If you see a spike in the number of people unsubscribing from your email list after receiving your reactivation email, it’s a sign that your email wasn’t well-received. This metric can be a good indicator of how successful your reactivation email campaign is.
Purchase after receiving:
This is the ultimate metric you’re looking for when measuring the success of your reactivation email campaign. If people are making purchases after receiving your email, it means your email was effective at driving sales. You can track the number of purchases made using your email service provider’s analytics.
Email to their address book:
If people are adding your reactivation email to their address book, it’s a sign that they’re interested in receiving future emails from you. This metric can be a good indicator of the long-term success of your reactivation email campaign.
Share your reactivation email with others:
If people are sharing your reactivation email with others, it’s a sign that they’re impressed with your email and think it’s worth sharing. This metric can be a good indicator of the overall success of your reactivation email campaign.
Conclusion:
These are seven key metrics you can use to measure the success of your reactivation email campaign. By tracking these metrics, you’ll be able to see how effective your reactivation email is and make necessary changes to improve your results.
